Anthony
Perez
Professional Architecture
Portfolio
As a passionate concept architect with a modular focus, I thrive on transforming ideas into functional, aesthetic spaces. My work spans commercial structures, digital integration, and emerging markets, each tailored to reflect unique visions while integrating cutting-edge design principles.
Career Focus
I Accelerate
The Future.
I organize and lead strategy, creative and execution processes, teamwork, partnerships, and scale fabrication for memorable change and new vision execution. Within agencies, firms, clients, and manufacturers I have successfully created culture, teams, and media-savvy rollouts.
RA • AIA • LEED AP • NOMA
Core Expertise
Projects
Timeline & Experience
Modular Design CoLab PLLC06/2023 - Current
Founder & President
Mercer Island WA
Founder and design principle for regional modular concept design and prefab team sourcing within high-potential, scale emerging markets. Partnership model with the best modular Commercial, Residential, Product manufacturers.
Notable Projects
EVIA EV Charger patent, In Development: MOTO Pizza Robo Mod, BRUIN Coffee, Max & +3DADU.
ASTOUND group - Design Experiences: build03/2022 - 08/2023
Head of Architectural Innovation
Las Vegas NV and Seattle WA
Head of Architectural Innovation to rebuild market position during/post COVID to create visibility and elevate credibility for scale Architectural Products (EV Infrastructure/modular systems/PreFab Pop-Ups) and Complex Rollouts.
Notable Projects
Faraday Future Beverly Hills Flagship, VW ID.7 CES Experience, Lotus Cars PopUp, Lotus Cars US
A PA studio - a concept design architectural firm + Mobility Inc.03/2021 - Current
Founder & Principal + Executive VP Market Innovation
Seattle WA
Architect, concept design think-tank, modular consultant and Pop-Up office products for COVID workplace impact. Creative entity to study, design and build bold initiatives & immediately applicable actions for the physical world.
Notable Projects
(18) Lotus US EV showrooms, Lingua Franca Tasting Room, Paperclass Pop-Up, MI homes + ADUs
CallisonRTKL - a global architectural design consultancy06/2019 - 03/2021
VP Architecture: Building and Digital Innovation
Seattle WA
US Lead Retail Innovation studio head to create and lead local organization future-based services. Focus targets: New Formats, Modular/PreFab, integrated technology/research/CX, multi-business sector and rapid prototyping.
Notable Projects
US REI New Store VP, Amazon Fashion Proto, Macquarie Sydney Metro Retail/Digital Experience
HARBOR Retail - design/build/technology manufacturer (start-up)12/2016 - 05/2019
VP Design, Strategy & Development
West Coast - Seattle WA (HQ Grand Rapids MI)
Executive Key Creative to lead market repositioning for VC-funded, West Coast organization expansion. Thought Leadership, new LEED & Sustainability measures, media, creative lead and concept design through creative execution.
Notable Projects
WeWork Labs, MS Retail Kiosks, Nordstrom Digital Mods, BoarsHead Modules, HARBOR Refresh
Starbucks Coffee Company01/2011 - 05/2016
Director of Concepts, Americas/Pacific Northwest Studio Design Director
Seattle WA
Created and led internal Concepts Agency for all continental, new prototype work. Responsible for inspiring & driving environment creation, successful execution, rapid learning/reapplication for all Core Store formats & concepts. Award-winning creative, architecture, sustainability and community-connection with Thought Leadership. Elevated global brand and stock price, created new processes, teams and corporate thinking, executed R&D budget, business models, staffing, team, and, highly marketable creative-culture. Launched (3) new global Alternative Formats, (2) Core-Store prototypes, (2) Drive-Through, Digital and Branded Programs, Brand Experience design and Americas Core Store Furniture, Fixtures and Finishes catalog.
Notable Projects
Starbucks Express, Core 1, Temporary Cafe, Container Store, Prefabrication Stores, Net-Zero Concept, Walk-up, Global Evolved Drive Through. New brands: Evolution Fresh & Teavana.
FITCH - worlds leading brand & retail consultancy12/2007 - 11/2010
CREATIVE DIRECTOR-ENVIRONMENTS, AMERICAS
Columbus OH
Consumer-environments studio creative leader for the Americas HQ assuring integrity for all 3D environmental design & creative. International focus on best in class design and creative service delivery. Elevated FITCHGlobal capabilities within telecom, consumer mass goods, visioning & enterprise sustainability. Successfully developed global partnerships with Europe studio heads of London & Asia/Singapore to hold, develop & expand core client work in new markets, shared capabilities, visioning & collective design work. Extensive travel & presentation lead while supporting widely diverse creative teams of 4-12 with 4-6 parallel projects.
Notable Clients
P&G, HSBC, Coca Cola, Bank of America, Ace Hardware, Target, Sony, Verizon, Dell, M&M’s.
Credentials & Education
Certificates & Continuing Ed
- Registered Architect (OR)
- Member: American Institute of Architects
- USGBC: BD+C, LEED AP
- Healthy Materials + Sustainability - Parsons New School
- National Organization of Minority Architects
- (25) CEU’s/year
Academic Background
- National Honors Society member
- Bachelors of Arts & Architecture, School of Architecture, University of Texas - Austin
- Parsons New School - Healthier Materials & Sustainable Building, NYC
- Leadership in Action, Starbucks Internal Leadership Training
- Green Building Services - LEED NC AP environmental study for architects
Engagement
Recent Speaking & Media
Post-COVID Pop Up Perspectives
FORBES & STYLIST online magazine. July 2020 - Pop-ups Prop up new urbanity USA/UK edition
Alternative Building Solution: Prefab & Modular
SPECS Show. Apr 2019 - expert panel speaker, Dallas TX Conference
Making Change: Modular+Prefab will change Retail
Advancing PreFab. Mar 2020 invitation - Dallas TX Conference
Interview: Design & Inspiration - SBUX Containers St.
CNN international / 2012 - Global interview Seattle WA
Community
- Planning & Design Commissioner (vice-chair), Mercer Island (WA) Design Commission - 2016-2025
- Communications Chair - USGBC 2010, Columbus OH
- National Organization of Minority Architects
- Oregon Board of Architecture Examiners License 1996 - current
- Secular Homeless Food Kitchen, Seattle WA - Finance Committee
- Citizens Climate Lobby - Political positioning for bi-partisan Carbon Tax & sustainability; citizen adviser
- MUST - Mentoring Urban Students and Teens - Advising Committee for Latinx Program, 2021
- CRTKL Architect Mentoring Program - 1:1 1-5 year, new architect mentoring